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Writer's pictureEMEEN Network

Contributing to the Local Economy Through Music: Meet James, the Entrepreneur Making an Impact


From the ashes of a troubled past, James has created something truly special. His journey is a testament to the power of perseverance and hard work. By following his passion for music and helping others along the way, he has built a thriving business and a community of talented artists and young people who are finding their own path in life.


The journey began with a move to Belfast, a decision that was driven by a desire to escape a toxic environment and start anew. It wasn't easy, but with the support of friends and a deep love of music, James found his way. As he worked with artists in a small attic studio, he began to see the potential for something bigger. And so, Hotbox was born - a small recording studio on the Ravenhill Road that would eventually grow to become much more. He is grateful to Northern Ireland and all the support he has received over the years.


Through Hotbox, James has created a platform that showcases the talents of emerging artists from Northern Ireland, Ireland, and the UK. Hotbox Sessions, which features live performances from these artists, has become a staple of the music scene. But he didn't stop there - he also began producing music videos and helping artists develop their careers.

As Hotbox grew, so did James' desire to give back to the community. And so, YUC (Yes You Can) was founded - a CIC that delivers creative classes to young people in the community who want to get into the industry. This is a way for James to create a safe space for young people who may be struggling, just as he did when he was starting out.

James Ayo

Looking to the future, James is not content to rest on his laurels. With plans to open a new studio space in Newry, he is poised to make an even bigger impact in the music industry and beyond.


As he puts it, "Success is not just about achieving your own dreams, it's also about helping others achieve theirs. When we lift each other up, we all succeed. If you have a passion for something, don't let anyone tell you that you can't do it. Believe in yourself and keep pushing forward - you never know where it might take you."


This journey is a reminder that anything is possible if you have the vision, drive, and determination to make it happen. By following his passion and helping others along the way, James has created something truly special. And he's not done yet.


EMEEN leadership wishes James the very best and look to support his business to thrive and make a difference to the local economy through his ventures.



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